CMN2160 Study Guide - Midterm Guide: Fredric Wertham, Crime Comics, George Gerbner
23 Nov 2012
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Document Summary
The term medium" refers to something or someone situated between an object and a subject. Media are not objects but means of communication. Six senses of what media are: historical, technical, capitalist, social, cultural, and political. Theory is a way of thinking that is more systematic and sophisticated than thinking" in an everyday sense. A systematic way of thinking about means of communication. The first way of thinking about media as they developed in each of their successive forms has been to try and gauge their effect on human behaviour and well-being. Under ideal conditions, any message that is communicated by a sender will reach its intended receiver(s) along an unbroken chain and free from interference or misinterpretation. Propaganda has to tap into latent public opinion within the society it aims to influence. Propaganda plays a vital function when its correspondence with different parts of a society is able to affect human behaviour and action, stirring patriotism in people.
