CMN 1160 Study Guide - Midterm Guide: Product Placement, Investigative Journalism, Liberal Democracy
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Then that has implications on how markets should operate. Implications on where to establish boundaries on media products: protect sovereignty. Monopoly: single firm dominates production and distribution in a particular industry, either locally or nationally (ex. Bell used to be the monopoly telephone service provider: monopoly status confers great powers, bell controlled the entire network, had to buy or rent telephones from bell. It can take some losses, but the small companies cannot: want to buy them out and eliminate them from the market. Oligopoly: handful of companies dominate an industry, either locally or nationally. Is supporting fringe cultural interests subsidizing the tastes of the elite: wasting money on something that people do not want. Social policy view says to consider the use value: we have in terms of cultural policy, the core tension that resides in how we define value, the definition of value to which we subscribe to.