CMN 1160 Study Guide - Midterm Guide: Permanent Residency In Canada, Email, Judith Butler

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Daniel Pare

Document Summary

Collective interpretation - social and cultural setting impacts. Individual - how is it that personality and others influence our interpretation. Effect analysis: notion of media as persuasion is key to his outlook, audiences are passive, narrative / linear model of communication - questions we need to ask are the ones above. Theory of gratifying uses: media is hostage to the audience because the audience is not passive. 1960s - paying too much attention to audience and now need to look at what audiences do to content: shift from effect of media on audience. Cultural studies: reaction to marxist theory, the public is not a passive media consumer; individuals can subvert and manipulate media to create new meanings, roles of ideologies in controlling society. Feminist research: analyzes male social dominance as the root of inequality and injustice (i. e. patriarchy, relationship between media and society(cid:495)s dominant ideas about gender roles (judith butler)