ADM 1370 Study Guide - Data Management, Informa, Records Management

Marketing research is best defined as

A. a gathered data used to make marketing decisions from internal sources or company's database

B. a framework structured by marketers for the day-to-day management

C. a data gathered used to widen the market scope

D. the systematic design, collection, analysis, and reporting of information relevant to a specific marketing situation facing an organization.

 In a database, a ________ defines  a category of information.

1. Field

2. Record

3. Data

4. Transaction

The REA Data Model" Please respond to the following:

Your firm wants to move from a relational database model to theREA data model. Explain to your senior management the risks andrewards of such of a move. Be sure to provide specific examples tosupport your response.

As we know, the REA data model is an emerging technology change.Make five recommendations for creating useful entity-relationship(E-R) diagrams. Rank them in level of importance, and then justifyyour ranking.