COMM 1100U Study Guide - Fall 2018, Comprehensive Midterm Notes - Technological Determinism, Internet, Capitalism

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COMM 1100U
MIDTERM EXAM
STUDY GUIDE
Fall 2018
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September 7th 2017
COMM 1100
Lecture One
Technology = progress
Key terms:
Dialectic
o the idea that histor is shaped  opposig fores
thesis antithesis synthesis
idea opposing idea new idea that combines both
eah adae otais ithi itself a eleet of regressio
Ideology
o set of ideas joied together that legitiate ad failitate poer relatios
o understood as common sense
o ideologies move mimetically
o meme: a thought or idea that spreads throughout a society in an almost
unconscious way
Ideology and media
o Reproduction and propagation
o Characters, stories, feelings
ideas a oalese orldide ased o priipals ad istitutios that a or a ot e
logical or internally consistent, but sufficiently convincing enough to be accepted and
irulated
Information revolution
o What is the mass of mass media?
o Our growing role as consumers and procedures of media
o Toward and information society?
suggests that all arious edia ill oerge or oeist ith oth the iteret and wireless
communication for foreseeable future. This convergence suggests that knowledge is the new
atural resoure, ad iforatio is the e idustr.
Materialism
o oept of philosoph ad theor, seeks eplaatio of pheoea 
reference to solid, phsial, ad ehaial aspets of ature ad life (What
can we grasp with our five senses?)
o Historical Materialism:
soial fore that dries historial hage, is the struggle for otrol of
the aterial orld
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Related: Marxism
Production is a social progression
Under capitalism, production is an unequal process
Immaterialism
o Information = value
o Do things become less valuable?
o How does information move? Where does it move? What does it need to move?
a ke thee he talkig aout vectors is that they are not necessarily themselves
eutral or alue free
Technological determinism
o Neil Postman: our technologies have ideological bias
predispositio to ostrut the orld…to aplif oe sese or skill or attitude more
loudly than another. Technologies are casual: they make things happen, they are why
things happen. So where do we fit into this scheme?
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Document Summary

Lecture one: dialectic, (cid:862)the idea that histor(cid:455) is shaped (cid:271)(cid:455) opposi(cid:374)g for(cid:272)es(cid:863) thesis antithesis synthesis idea opposing idea new idea that combines both (cid:862)ea(cid:272)h ad(cid:448)a(cid:374)(cid:272)e (cid:272)o(cid:374)tai(cid:374)s (cid:449)ithi(cid:374) itself a(cid:374) ele(cid:373)e(cid:374)t of regressio(cid:374)(cid:863) Ideology: (cid:862)set of ideas joi(cid:374)ed together that legiti(cid:373)ate a(cid:374)d fa(cid:272)ilitate po(cid:449)er relatio(cid:374)s(cid:863, understood as common sense ideologies move mimetically, meme: a thought or idea that spreads throughout a society in an almost unconscious way. Ideology and media: reproduction and propagation, characters, stories, feelings (cid:862)ideas (cid:272)a(cid:374) (cid:272)oales(cid:272)e (cid:449)orld(cid:449)ide (cid:271)ased o(cid:374) pri(cid:374)(cid:272)ipals a(cid:374)d i(cid:374)stitutio(cid:374)s that (cid:373)a(cid:455) or (cid:373)a(cid:455) (cid:374)ot (cid:271)e logical or internally consistent, but sufficiently convincing enough to be accepted and (cid:272)ir(cid:272)ulated(cid:863) Key terms: mode of production, value, audience commodity, hegemony. These divisions are things that are socially constructed. Mode of production: (cid:862)the (cid:449)a(cid:455) hu(cid:373)a(cid:374)s o(cid:396)ga(cid:374)ize thei(cid:396) p(cid:396)odu(cid:272)ti(cid:448)e (cid:396)elatio(cid:374)ships (cid:449)ith the natural environment in order su(cid:396)(cid:448)i(cid:448)e a(cid:374)d (cid:396)ep(cid:396)odu(cid:272)e(cid:863) (cid:894)hi(cid:396)st et al, p(cid:1006)(cid:1008)(cid:895: maslo(cid:449)(cid:859)s hie(cid:396)a(cid:396)(cid:272)h(cid:455) of (cid:374)eeds.

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