MDST*2020 Study Guide - Fall 2018, Comprehensive Midterm Notes - Canada, Television In Canada, Canadian Content
MDST*2020
MIDTERM EXAM
STUDY GUIDE
Fall 2018
Week 1: Media Structure and Policy Intro
-Comm: how a message is encoded, decoded, transmitted, and transformed by
the processed
-Media/Medium: Film, T.V, newspaper, internet, phone
-Mass Media: vehicles (tech., practices and inst.) that carry the messages - sold
or given away
-Cultural Industries:
-Mass Communication: using some vehicle to communicate to a wide audience
Historical Development
(1) Gutenberg
(2) Industrial Revolution
(3) Modern Age
(4) Digital and Computer Revolution
-Mainstream Media: Established media companies and products
-New Media: Upstart media companies and media products resulting from new
technologies
-The lines between mainstream and new media are becoming blurry
How Does Media Develop? Technology, Economics, Human creativity, Social controls,
Audiences
Media Studies
-Analyzes the role of media in society
-Studies media technologies and institutions, along with production, consumption,
circulation and content of media texts
-A media text can be: a film, television program, newspaper article, an
advertisement
The Media (Yes, these are contradictory!)
find more resources at oneclass.com
find more resources at oneclass.com
Positives Negatives
• Can Inspire
• Inform
• Democratic
• Free Speech
• Makes the World Smaller
• Provides Different Voices
• Agents of Social Change
• Repetitive
• Makes us Passive
• Corrupts Youth
• Serves special interests
• Focused on profit
• Access limited
• Makes us the same
Economics of Media
• Mass Media is set up to make money
• Capital and labour intensive
• Can sell a product to mass audiences
• Can make money through advertisements
• Challenge of Demassification
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Comm: how a message is encoded, decoded, transmitted, and transformed by the processed. Mass media: vehicles (tech. , practices and inst. ) that carry the messages - sold or given away. Mass communication: using some vehicle to communicate to a wide audience. Historical development (1) gutenberg (2) industrial revolution (3) modern age (4) digital and computer revolution. Mainstream media: established media companies and products. New media: upstart media companies and media products resulting from new technologies. The lines between mainstream and new media are becoming blurry. Analyzes the role of media in society. Studies media technologies and institutions, along with production, consumption, circulation and content of media texts. A media text can be: a film, television program, newspaper article, an advertisement. Positives: can inspire, inform, democratic, free speech, makes the world smaller, provides different voices, agents of social change. Negatives: repetitive, makes us passive, corrupts youth, serves special interests, focused on profit, access limited, makes us the same.
