REC280 Study Guide - Final Guide: Gaago, User-Generated Content, Destination Canada
21 Apr 2016
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One consumer created a drink that starbucks used but they didn"t even give them money. Use social media for marketing, engaging with current/potential guests, and as a source of information social media has an unexpected influence, you can lose control of content (people can say bad things about company) Managing social media is unknown social media involvement can affect revisits. Heavy reliance on social media for flashpackers (which is like backpacking but fancier) Effective social media in tourism stimulating conversations in key platforms is good. Can show the best from the week on fridays generating thousands of likes/shares/comments. Gaa: gaelic athletic association largest amateur sporting organization in the world- gaelic football and hurling, rounders, handball. Not just about likes, about building a community- you have to walk before you can run. Freestyle hurling: freestyling challenge, #iamhurling, creative, passion and love of the sport. Have a comments policy (to limit negative comments) analytics can provide great insight.
