PSYCH207 Study Guide - Midterm Guide: Free Recall, Clive Wearing, Amygdala
10 Jan 2016
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Document Summary
Paying attention involves selecting relevant information and ignoring irrelevant information. The key elements in these theoretical approaches concern: When selection takes place how much processing do we do on information before we say that attention actually selects that information. The fate of the information selected to process. What actually happens to the information we don"t select for processing. Donald broadbent"s filter theory early selection model . Attentional selection operates before observer knows what the information is. Based only on physical characteristics, like where the information is coming from, its pitch, volume, colour, brightness. Selection occurs before semantics (meaning) is processed from the item. Broadbent found that: when the subjects were shadowing one of the two messages. Observers noticed virtually nothing about the message being played in the second ear. Observers might notice the volume or pitch of the message, but could not accurately say what was spoken. That was true even if the same word was repeated again and again.
