ARBUS301 Study Guide - Final Guide: Transfer Pricing, Small Power, Emerging Markets
16 Dec 2019
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Global market opportunity assessment (gmoa: analyze organizational readiness to internationalize. The empi combines factors that provide firms with a. Examine company strengths and weaknesses for international business realistic measure of export market potential: by evaluating availability in the firm of key factors, such as: Management"s commitment to internationalization relevant skills and competencies: assess the suitability of the firm"s products and services for foreign markets. Assess suitability of the firm"s products and services for foreign markets by conducting a systematic assessment of company offerings for international customers. Evaluate the fit between the offerings and foreign customer needs. For each possible target market, identify the factors that may hinder market potential. Specifically, assess the offering regarding such factors as foreign customer characteristics, laws and regulations, Market size: the country"s population, especially urban population. Market growth rate: the country"s real gdp growth rate. Intensity: private consumption and gni represent discretionary expenditures of citizens.
