AFM333 Final: Arbus 301 Final Exam Study.docx

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Develop: examine firms str, weaknesses & opportunities and challenges. Target: who, what products, deal with competition, coordination. 3 stages: id co. mission and goals, id core competency and value-creating activities, create strategies. International strategy - global (std) or multinational (adapt) Develop strats to: allocate scarce resources, configure value-adding activities, part. in major mkts, implement valuable partnerships abroad, engage in competitive moves in response to foreign rivals. Global integration (std) - coord. firms value-chain activities across multiple countries to achieve ww efficiency, synergy and cross-fertilization to take adv of similarities b/w countries. Make and sell std products and services to capitalize on converging customer needs. Minimize operating costs by centralizing value-chain activities and emphasizing scale economies. Global industry - industry competition regional or worldwide scale. Local responsiveness (adapt) - meet specific needs of buyers in individual countries. Local managers free adjust offerings, marketing and practices to suit individual mkt conditions.