PSYC 1200- Final Exam Guide - Comprehensive Notes for the exam ( 100 pages long!)

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Richard atkinson and richard shiffrin (1960s) constructed memory model. Includes 3 memory stores: stores: retain info in memory without using it for any specific purpose (ex. hard drives for computers, sensory memory, short-term memory (stm, long-term memory (ltm) Sensory memory: memory store that accurately holds perceptual info for very brief amts. of time. Iconic memory: visual form of sensory memory (0. 5-1s) Echoic memory: auditory form of sensory memory (5-10s: allows you to repeat words that you just heard even when thinking of something else. Attention allows us to move small amt. of info from sensory to stm. Info outside spotlight of attention not transferred to stm. Change blindness: looking at a photo then an alternative form with small changes. If changes out of spotlight of attention unnoticed. Stm: memory store with limited capacity and duration (~30 minutes) Chunking: organizing smaller units of information into larger, more meaningful units (chunks: ability to chunk varies from situation to situation.

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