SOAN 2120 Study Guide - Midterm Guide: Selection Bias, Leading Question, Convenience Sampling

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Chapter 6: field research: ethnography and ethnomethodology. Ethnography an approach to field research that emphasizes providing a very detailed description of a different culture from the viewpoint of an insider in that culture to permit a greater understanding of it. Ethno means people/folk and graphy refers to describing something. Ethnography is often considered a methodology rather than a method. Methodology a collection of data collection and analysis approaches that are linked together through an overarching theoretical orientation. Cultural knowledge includes explicit (what we know and talk about) and tacit knowledge (what we rarely acknowledge) Naturalism the principle that researchers should examine events as they occur in natural, everyday, ongoing social settings: steps in field research, preparing, reading, and defocusing. Human and personal factors are crucial in field research. Before entering the field, a researcher practices observing the ordinary details of situations and writing them down. Researchers will find any publishing or journal/diary recordings that relate to the field of research.

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