PSYC 2310 Midterm: Social Psychology Lecture Notes Midterm #2

• School: University of Guelph
• Department: Psychology
• Course: PSYC 2310
• Professor: Saba Safdar

Document Summary

Conformity - when people are free to do as they please, they usually imitate each other . Conformity a change in behaviour or belief as a result of real or imagined pressure from others (kiesler & kiesler, 1969) Informational social influence- other people provide information which has influence on us to change our behaviour: accepting others interpretation of an ambiguous reality in order to obtain accurate information, muzafer sherif s studies. Autokinetic effect (light: people start changing their opinions once hearing other peoples . When retested alone weeks later, they kept this changed opinion made within the group atmosphere. *autokinetic studies by sherif are illustrations of how other people can be a source of information. Soon after 12 generations, the norm stayed 12 inches. Why do we conform: the need to be accepted! Normative social influence to just fit in with the norm: conforming to other people in order to be liked and accepted by them, asch (1950)