MCS 1000 Study Guide - Final Guide: Dollar Sign, Business Simulation, Balanced Scorecard

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Linda Hunter

Document Summary

Over the course of the 2013 fall semester at the university of guelph, mcs. *1000 students have had the privilege of experiencing a life like simulation, called. Marketplace live, which takes traditional introductory marketing lessons, and implements them in such unconventional yet effective ways to encourage long-term understanding of content. The transformation experienced by our marketplace live team is one that is notably apparent in our understanding of marketing basics through vocabulary, conversation, thinking, and finally our successful micro-computing business ihe incorporated. Our group of four has struggled and excelled throughout the six quarters/ six weeks of decision-making. Ihe inc. is a true underdog story in the marketplace live scene. Weeks one and two we found our brands being out performed by competitors, with various changes needing to occur headed into the midway point of the six operational quarters. Quarters three and four helped us develop a ranking amongst other brands,