Which of the following statements about global brands is most accurate?
1. A global brand is marketed under different brand names for every market.
2. A global brand alters the product or service formulation for each country.
3. A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience.
4. A global brand uses the same product formulation or service concept across multiple countries and cultures.
5. A global brand is a collaborative effort among several different multinational firms to ensure that semiotic mistakes do not occur.
