MKTG 317 Study Guide - Final Guide: Force-Field Analysis, Knowledge Economy, Data Mining

• School: University of Calgary
• Department: Marketing
• Course: MKTG 317
• Professor: Marc Boivin

Document Summary

Project management: project objectives: scope, schedule, budget, quality must support the mov, mov: measure of success. Identify desired area of impact: potential areas: customer, strategic, financial, operational, social. Increase awareness for healthy living by having 250 new subscribers sign up for a weekly newsletter within 6 months: take holders: i(cid:374)di(cid:448)iduals, groups or e(cid:448)e(cid:374) orga(cid:374)izatio(cid:374)s that ha(cid:448)e a (cid:862)stake(cid:863) or (cid:272)lai(cid:373) i(cid:374) the proje(cid:272)t(cid:859)s (successful/unsuccessful) outcome. Stakeholder analysis process: develop a list of stakeholders who have an interest in the successful and unsuccessful outcome of the project. Ide(cid:374)tif(cid:455) stakeholder(cid:859)s i(cid:374)terest i(cid:374) the proje(cid:272)t (cid:894)+(cid:1005),(cid:1004),-1: determine degree of influence of each stakeholder (1-10, define a role for each stakeholder. Information distribution: face to face meetings (f2f), telephone, electronic mail, other wireless devices, collaboration technology project blog, wiki or instant messaging, tude(cid:374)t(cid:859)s s(cid:455)(cid:374)dro(cid:373)e: pro(cid:272)rasti(cid:374)atio(cid:374, parki(cid:374)so(cid:374)(cid:859)s la(cid:449): (cid:449)ork e(cid:454)pa(cid:374)ds to fill the ti(cid:373)e available.