COMS 201 Quiz: Coms 201 → Tech Determinism.docx

• School: University of Calgary
• Department: Communications Studies
• Course: COMS 201
• Professor: Dawn Johnson

Document Summary

Media technologies are determiners of human behavior, interaction, and relationship building. Gave us common symbols that made written communication possible. Made it possible to mass-produce communication and writing (bible) Communicate with a large audience at one time. Reduced the need for face-to-face communication (less motivated to build connections face-to-face) Became possible for voice to voice communication across distance. Telephone/email/skype (re-kindled the capacity for voice to voice or face to face communication with others) We can communicate with more intimacy and immediacy: electronic: The medium is the message three interpretations of this: the medium is the message. A video will directly connect you to the words. Audio + video + text can influence what you take away: the medium is the massage: The medium can actually massage or manipulate the material/message that we receive. Certain media are more likely to participate in this massage or manipulation. News stories with video can impact an audience better than text alone.