ECON101 Study Guide - Midterm Guide: Sole Proprietorship, Takers, Double Taxation

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ECON101 Full Course Notes
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ECON101 Full Course Notes
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Document Summary

Utility - the satisfaction, happiness, or need fulfillment that consumers receive from the goods and services they consume. Marginal utility - the change in utility that results from an incremental change in consumption of a good or service. The consumer"s objective - to maximize his/her utility, given his/her level of income. Consumer equilibrium - those levels of the quantities such that consumer utility is maximized; achieved when the consumer has no incentive to reallocate their budget. Consumer must spend all of their income - no savings, no borrowing. The individual"s demand curve - represents a set of consumer equilibriums for different price levels. The market demand curve - the horizontal sum of individual demand curves for private goods. The sum of the quantities demanded at each price. More resistant to price changes than any individual demand curve. Private goods - rival in consumption (if you consume it, others cannot) and exclusive (something you can keep away from others)

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