BIOCH498 Study Guide - Final Guide: Moon Illusion, Ceteris Paribus, Mirror Neuron

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Transduction - conversion of physical stimulus into electrical energy. I. e. hair cells (mechanical movement) to cause membrane to move and cause a chemical change. I. e. photon hitting the retina to cause a chemical change. Sensation - activation of a sense cell; awareness. Cognition - process of knowing, being aware, and thinking. Help us understand how to interact with it. Because nervous is acquiring more information from external world and prior knowledge. Seems immediate but does not mean it is not a process. Allows us to know to approach and interact with something. Top down (effect of knowledges and expectation) What you perceive is not really what"s out there - it may look real. Mcgurk effect - brain tries to compensate and match what we"re perceiving with what we are hearing (ba vs. da) Placebo effect vs. not-cebo effect - influence on pain perception. Our experience of pain is also related to what is on our minds.

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