CMNS 221 Study Guide - Midterm Guide: Ridley Scott, Terry Gilliam, Mexican Americans
19 Oct 2016
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The culture of consumerism: histories of dream worlds and the selling of desire mass consumption democratization or mass deception? (williams) Active verbal interchange between customer and retailer was replaced by the passive, mute response of consumer to things. Cheap goods implies the acceptance of a social system where significant inequalities in income endure despite the growing equality in merchandise. In modern society, technology makes possible an equalization of enjoyments without a corresponding equalization of incomes. The pleasure of possession may be destroyed when many dream the same dream. People should have real equality in income and seek whatever illusion they crave on their own intellectual enjoyment, contemplation, reflection, engagement (williams) the historical triumph of the sensual pleasures of consumption over. The change in how this merchandising was accomplished by appealing to the fantasies of the consumer. Taste does not apply to transient decor whose purpose is to attract and to hold the spectator"s attention.
