BUS 374 Study Guide - Final Guide: Collation, Status Quo, Decision-Making

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 374
• Professor: Tim Hargrave

Document Summary

Managers decide if org compete on a broad scope, completing in many customer segments, or narrow scope, competing in a selected customer segment. Uniqueness is perceived industry wide, valued by customers, sustainable over time, & customers are willing to pay more for unique feature. Focus on building customer relationships & brand loyalty. Distinctive competence: a) product innovation b) marketing c) areas that create differentiation. Risk: buyers need for differentiating factor declines, imitation narrows perceived differentiation, new innovation, cost becomes too great. Concentrate efforts on a particular sales channel, target particular demographic, pursuit of uniqueness to appeal/satisfy narrow market: integration strategy: business-level strategy that successfully combines differentiation & cost-leadership activities. No trade- off between low cost & differentiation. Value & cost drivers of integration: quality, economies of scope, innovation, structure, culture, & routines: the elements of organizational architecture: structure: formal system of tasks & reporting relationships; culture: