BUS 343 Study Guide - Costco, Universal Product Code, Debbie Travis

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Zaheer Jiwani

Document Summary

Mature product: increase consumer enthusiasm for the product (bring new life to a product while holding on to the traditional brand personality. Cannibalization occurs when the new item eats up sales of an existing brand as the firm"s current customers simply switch to the new product. Downward: adds items at the lower end. Upward : adds new items higher-priced entrants that claim better quality or offer more bells and whistles. Two-way: add product at both upper and lower ends. Filling: adding sizes or styles of previously available in a product category. Product length the number of different products a firm sells. Product depth variations in each product that a firm markets in its mix. Johnson baby skin care, health care, (width) Tqm (total quality management) maximizes customer satisfaction; to continually improve quality; to suggest ways to improve products. 5-step process called dmaic define, measure, analyze, improve, and control.