BUS 343 Study Guide - Convenience Sampling, Belongingness, Classical Conditioning

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Zaheer Jiwani

Document Summary

Marketing theory, concepts, principles: marketing strategy: specify the value. Brand personality: marketing mix: create the value. Implementation: implementation & evaluation: realize the value. Business planning has 3 different levels: strategic planning. For top management to establish a mission for the entire corporation. Mission statement a formal document that describes the organization"s overall purpose and what it hopes to achieve in terms of its customers, products, and resources. External environment: the uncontrollable elements outside of an organization that may affect its performance either positively or negatively. Macro or general environment: political (including legal or regulatory), economic, social or cultural, technological, or other trends or issues that might impact a particular industry and business. (pesto) Consumer analysis: consumer segments, segment profiles and segment size. Industry analysis: industry size and competitiveness, industry structure, industry dynamics( trends, norms, etc. ) stage of the product life cycle, and industry key success factors.