MKT 300 Study Guide - Final Guide: Oligopoly, Interactive Media, Employee Retention

• School: Ryerson University
• Department: Marketing
• Course: MKT 300
• Professor: Armand Gervais

Document Summary

Demand of large customers: pressure suppliers for price reductions. Distribution: convenience, selling against brand, exclusive distri. Price/quality relationship: you get what you pay for . Competition: other firms enter market, price wars. Economic factors affect price: local conditions, increasing disposable income, increasing status consciousness, cross-shopping, increasing globalization. Number of late payments reported, length of time for repayment, aggregate credit limit, number of credit inquiries/applications, length of time at one address, length of credit history. Select approximate price level: target, bundle, yield mngmt curve. Profit-oriented approaches: target profit, target return on sales/inv. Competition-oriented approaches: customary, above/at/below market, loss leader. Pure monopoly: one seller set price for unique pdct (pharmaceuticals) Oligopoly: few sellers sensitive to each other"s prices (cereal, cell. Monopolistic competition: many sellers compete on non price factors. Pure competition: many sellers who follow market prices for identical phone) (cars) commodity products (market sets price) (wheat, oil) Is the relationship between changes in price and demand.