MKT 300 Study Guide - Midterm Guide: Weighted Arithmetic Mean, Baidu, Universal Windows Platform Apps

• School: Ryerson University
• Department: Marketing
• Course: MKT 300
• Professor: Arman Gervais

Document Summary

Net pro t margin = net income / total sales) x 100. Net income = total rev - total expenses. Total capital or (net income - dividends) / total capital. Target volume (#) = (fixed costs $ + target. Target revenue ($) = tgt vol x selling price per u or fixed c$ + tgt pro ts $ / contribution margin % Her ndahl index: square of unit mkt share then add up all companies. Market share (%) = penetration share (%) x share of requirements (%) x usage index. Brand equity index = effective market share x relative price x durability. =(% of sales x % market share) for each, then add. Market penetration (%) = customers who have purchased a product / total population market penetration (%) = 5,000 / 250,000. Cannibalization rate= sales lost from existing products (#,$) / sales of new product (#,$)