MKT 100 Study Guide - Final Guide: Stock Market, Customer Satisfaction, Uptodate

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Marla Spergel

Document Summary

Product oriented companies focus on developing and distributing innovative products with little concern about whether the products best satisfy customer needs. Companies that have a sales orientation basically view marketing as a selling function where companies try to sell as many of their products as possible rather than focus on making products consumers really want. Tend to focus on making a sale or on each transaction rather than building long-term consumer relationships . They generally believe that if consumers try their products, they will like them. Start out by focusing on what consumers want and need before they design , make, or attempt to sell their products and services. They believe that consumers have choice and make purchase decisions based off of several factors. The marketer"s role is to understand and respond to the needs of consumers and do possible to satisfy them.