HTM 402 Study Guide - Midterm Guide: Business Ethics, Psychographic, Sunk Costs
10 Mar 2016
School
Department
Course
Professor
Document Summary
Affected by the large group of baby boomers entering their senior years. Emerging trends will be greatly based upon their needs and desires. Industries expected to be affected by boomers(starts w/ most affected): a)preventive health care: By 2050 42% of 65y/o will live to 90, up from 25% today. Advances in life sciences are raising life expectancy rates. First of the 21st century is expected to become the age of bionic boomers. Increase in health care (ie disabilities) and long term care (ie retirement communities) Private health firms will be high in demand w/ gov"t cutting back on health costs. Focus will be on preventive medicine, nutrition, and home fitness equip. Another 25 years til the boomers are elderly b)leisure/entertainment: Golf industries are the most popular w/the boomer age, will also benefit. Homebodies will have time to indulge in cooking, home improve. , and especially gardening. Non-homebodies with spare time/money will visit casinos more c)financial services:
