GCM 754 Study Guide - Final Guide: Signage, Home Outfitters, Constellation Brands

• School: Ryerson University
• Department: Graphic Communications
• Course: GCM 754
• Professor: Nicola Kidd

Document Summary

Andrew dunkerly: worked at loblaws, hbc in marketing and retail signage, store communications hierarchy and customer touch points. In store marketing manager: managed retail marketing activities and all aspects of visual merchandising for zellers and home outfitters, sr manager, marketing, defined and led the implementation of shopper marketing programs for. Loblaw corporate divisions: control brand, loyalty and event teams, director, trade marketing, responsible for the development an execution of national and local promotional activities in support of the constellation brands wine portfolio of products. Hierarchy: store exteriors/windows, entrances/exit doors, vestibules/lobby, decompression zone, advocacy zones, product level. Store exteriors: fa ade of the building, the term store exterior can also apply to an adjacent parking lot, balcony, or other. Inclusive of store branding, store windows, and or iconic and colour architecture surface of a retail store, whether exposed outdoors or under a larger mall room: eg.