GCM 210 Study Guide - Final Guide: Private Label, Planogram, Costco

• School: Ryerson University
• Department: Graphic Communications
• Course: GCM 210
• Professor: Natalia Lumby

Document Summary

Palllets, trays, rrps, blister packs, date codes, upcs, bottles, home furnishings, displays. Retailer driven changes: product innovations, packaging innovations. Gcm 210 week 7b: price re evaluations, mergers and acquisitions. Retail categories: general merchandisers, mass merchandisers, department stores, superstores, specialty stores, electronic stores, toy and baby stores, pet stores, home office stores, home renovation stores, gift and variety stores, others, daily shopping stores, grocery stores, drug stores. Retail banners: discount banners, conventional banners, premium conventional banners, wholesale banners. Retail consumer demographics: based on retailer product specialty. Gcm 210 week 7b: based on retailer price point. Nielsen consumer market data and retailer consumer market data. Who makes them: retailers like to keep the supplier of their private label products a secret. The rise of private labels: private label penetration in canada is 18, stigma of store brands have disappeared, private labels strongest in commodity driven, high purchase categories. Retailer/filler pressure tactics: cliffing, ranging, breaking up, stone walling, bidding wars.