GCM 210 Midterm: GCM 210 Week 1 Notes

• School: Ryerson University
• Department: Graphic Communications
• Course: GCM 210
• Professor: Natalia Lumby

Document Summary

Packages can be defined by the product category, the substrate, or the end user. Consumer packaging is targeted directly at the household consumer and usually covers all products that are considered fast moving . We will focus on packages that market products. Life cycle analysis: save cardboard usage, manufacturing shipping costs, water, energy. Beer: no plastic cup with no lid; have a carry. There are many people interacting with the package before it hits your house: consumer/buyers, distributors, packaging engineers, lawyers. Time to market: hitting shelf months ahead of time. Accessibility is increasingly important: accessibility for ontarians with disabilities act; making ontario accessible by. 2025: making packages accessible through the use of braille or printed electronics. Checkout printperceive. wordpress. com for more info about packaging accessibility. Primary packaging: holds the product directly, usually smallest unit of packaging, goes home with the consumer, eg. a water bottle.