GCM 210 Midterm: GCM 210 Week 4 Notes

• School: Ryerson University
• Department: Graphic Communications
• Course: GCM 210
• Professor: Natalia Lumby

Document Summary

Market research is imperative to the product and packaging development process. A successful product launch relies in its package"s ability to communicate to and connect the consumer with the brand and product. The product development cycle is long and costly but is important to complete proper analysis and testing to avoid larger cost of failure. Most types are crude oil derivatives (a byproduct that can"t be used for gas) Extruded or thermoformed: east to form. Very versatile there"s a plastic for pretty much every application. Polyethylenes (pe: low density and linear low density is film primarily used for shrink wrapping, high density, more opaque/rigid/strong than ld, used for household chemical bottles. Polyvinyl chloride (pvc: today more popular in construction than in packaging, concerns about manufacturing and migration of chemicals into food. Polystyrene (ps: hi impact hi used in fruit and veggie trays the poor barrier properties help fruit.