[GCM 110] - Midterm Exam Guide - Ultimate 22 pages long Study Guide!
7 Feb 2017
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L ecture #3: p rinciples of g raphic d es ig n, l ayout and t ypog raphy. C ons ider your audience when choos ing fonts. P antone library: a color s ys tem that can be us ed univers ally to identify colour. T here are many more color s ys tems ; pantone is mos t popular. It is a s tandardiz ed s ys tem to prevent s ubjective. R ecap of las t week: h ow g raphic arts comes from communication looking beyond what"s literal, now we look at the s iz e, location, typography is printed. L imit your typog raphy to two to three fonts. Focus design on what"s important (i. e. get someone to a wedding, first thing for guest to know are the couple"s names) T o keep typog raphy vector bas ed. S ymmetry/as ymmetry to keep drama and unbalance. C ontras t (compliments of colors )
