GMS 200 Study Guide - Final Guide: Incrementalism, Retail

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Deborah De Lange

Document Summary

An e-business strategy is the strategic use of the internet to gain competitive advantage: business-to-business strategies use information technology and web portals to. Popular e-business strategies include: link organizations with their customers. E-tailing is the sale of goods directly to customers via the internet. The b2c strategy must be fully integrated with supporting functional strategies and operations. Brokerage model: bringing buyers and sellers together to make transactions. Advertising model: providing information or services while generating revenue from advertising. Merchant model: selling products wholesale and retail through the web. Subscription model: selling access to a website through subscription. Informediary model: collecting information on users and selling it to other businesses. Community model: supporting the site by donations from community users. A strategy is a comprehensive action plan that identifies long-term direction for an organization and guides resource utilization to accomplish goals with sustainable competitive advantage.