GMS 200 Study Guide - Final Guide: Swot Analysis

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Deborah De Lange

Document Summary

Weaknesses- w: existing brand, existing customer brand, existing distribution, brand perception. Intermediary use: technology/ skills, x- channel support. Opportunities- o: cross-selling, new markets, new services, alliances/ co-branding. Threats- t: customer choice, new entrants, new competitive products, channel conflicts. Counter weaknesses and threats = build strengths for defensive strategy. Goals of swot: identify core competencies in the form of special strengths that the organization has or things it does exceptionally well in comparison with competitors. Potential sources of core competencies: special knowledge or expertise. , superior technology, efficient manufacturing approaches, unique product distribution systems, organizational weaknesses may be found in the same areas as core competencies are found. Opportunities derived from: new markets, a strong economy, weaknesses in competitors and emerging technologies.