FSN 400 Study Guide - Midterm Guide: Disneyfication, Glocalization, Mass Customization
19 Feb 2020
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It"s different, it"s safe, but very different: white-washing that feels safe, but often aspirational because its not safe. Selling globally; we need to thing how different cultures and countries will look at it: the internet giving larger consumer, how do i appeal my product to reach globally, ex. Colours within cultures: creolization vs. hybridization, creolization: when a group of people systematically selects cultural elements to create a new cultural identity. For example: caribbean culture: hybridization: integration of 2 or more cultures resulting into a self defined aesthetics or cultural character. Iterative: non-linear process, processes that are formed by the doing and experimentation, meaning, conventional symbolism of objects, motifs, elements, artifacts, styles, anything that is not an aesthetic description of an object. Social function (s: protection from elements, gender identification, decoration, ceremonial, group identification, convention, signs are conventional system, fashion is a conventional system, social agreements.
