ENT 526 Study Guide - Final Guide: Royal Victorian Order, Average Revenue Per User, Compound Annual Growth Rate
4 Feb 2015
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Document Summary
Customer development: finding your customer in the wild and understanding how they really use your product, the process of identifying, finding and talking to your customers to validate the assumptions you"ve made about your business, a way of testing your assumption so you"re not wasting your money and find out people hate it after you"ve distributed it. Customer discovery: ask people, discovering what they prefer, want, need, looking for the problem solution that fit, proposed mvp (minimum viable product/prototype) ex. the first e mail sent didn"t have spell check, font, colours, just the minimal function to satisfy the function. Order matters!: can"t go to 2 (unique value proposition) before 1 (customer problem, stage 1: problem/solution fit do i have a problem worth solving? , stage 2: product/market fit, stage 3: solutions, stage 4: channels, stage 5: revenue streams, stage 6: key metrics, stage 7: unfair advantage (something that cannot be easily copied or repeated)
