BSM 100 Study Guide - Final Guide: Market Liquidity, Betty Crocker, Intangibility
24 Aug 2016
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Track (time frame 3 months to 6 months) 2)change / flexible: you don"t change your goal you change the method of which how to get to it. 3) communication: to evaluate if the goal is possible. A chievable is it in line for your skills, is it possible for you to do. R ealistic and relevant how will you make sure your objective makes sense. Time frame measure your goals to ensure you reach that vision. To know where you are currently you use swot. To know where you want to go goals (to help you reach and objectives) Consumers (their needs) how are their needs being addressed: wants / needs, and the trends, you have to look at the competitors and their key success factors. Porter 5 forces of strategy; supplier power, buyer power, threat of competition, threat of substitution, new entry (look at wekk 7 generic strategies diagram) Narrow (no frills) (available in few markets) (fast fashion) (luxury(cars))
