HLTH 415- Final Exam Guide - Comprehensive Notes for the exam ( 63 pages long!)
30 Nov 2017
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Document Summary
Bakan reading social marketing; thoughts from an empathetic outsider. Social marketing strong potential for promoting well-being and social good. Must be deployed carefully/critically to ensure campaigns are not co-opted by individualizing/issue shaping forces of mainstream marketing. Social marketing strategies should go beyond promoting better and healthier choices for individuals should encourage critical thinking, political engagement, social action. Individualization typical focus in marketing on individual behavior and obfuscation of underlying social processes, corporations notorious for focusing on individual behavior and choice in order to divert blame from themselves for social harms they contribute to: e. g. Reading a social media-based physical activity intervention. Social support a well-established correlate of greater physical activity and web-based health interventions. Combination of reach and functionality makes online social networks a potentially effective means of delivering social support interventions. Actively promoting online social network interaction may be more successful in encouraging exchange of online social support.
