GPHY 227 Study Guide - Final Guide: Boosterism, Major Crimes, Settler Colonialism
14 Nov 2017
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Document Summary
Urban geography, chapter 9: molding and marketing the image of the city. Brand in the context of cities, a brand is an overall image of, and set of associations (that rest in peoples heads) about, a city that is developed through a concerted strategy by local growth coalitions. Ranked cities in terms of: (correspond with brand strength) Ability to leverage these assets to tourist attractions. Slogan a pithy striking, evocation and memorable phrase; i. e. what happens in vegas, stays in vegas. The olympics and other mega-events/festivals reshape the identities of cities, governed as urban elites compete with one other to gain global brand dominance. Attempts by local actors to lure highly mobile flexible production, financial and consumption flows to their city; entail the creation of public-private partnerships. The utilization of speculative economic development strategies marked by risk absorption by local public sectors distinguishes it from earlier phases of civic boosterism in which private capital seemed less risk averse.
