COMM 336 Study Guide - Final Guide: Nordstrom, Travel Agency, Destination Canada
Document Summary
59 how to alter their packaging and market to consumers more clearly. Travellers from other countries who want to tour new places. Either families or young people (20 year old"s). Idiocentrics from individualist cultures more likely to have interest in other cultures and travel. Ideal: world traveller, open to new, exciing experiences, adventurous, thrill- seeker. Incorporaing products into your sense of self the places you"ve been deine you. Managing how others think of you waning. Behaviour not matching opinions if you want to travel and love to see new things, you should come visit canada. Belongingness needs = acceptance by friends and family. Make it a norm to backpack through canada. Open to new experiences, enjoys trying new things and viewing the world in new ways. Microculture: traveller, explorer lifestyle that they choose. High resources & high innovaion experiencers (impulsive, young and obeat, risky experiences)
