COMM 132 Study Guide - Midterm Guide: Espn Bottomline, Booster Juice, Usability
3 Sep 2016
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Chapter 2 product placement this must be the place . Today advertisements are very hard to remember average person can remember a mere. In 1965 consumers had 34% recall of ads; 1990, 8%; 2007, average person could recall/name 2. 21 commercials. Because of media and advertising assaults, the filtering systems in our brains has grown thick and self-protective . Product integration product plays role in tv show or movie. Increasingly important as devices such as tivo allow users to skip commercials. Commercials ads during shows that feature product. In order for product placement to be successful, product must become integral part of storyline. Individuals have no memory of brands that don"t play integral part of storyline. American idol coke and ford each paid million. Coke became integral part of show had special cups, furniture, red walls (on. 60 percent of time of show) becomes associated with hopes, dreams, etc. of idols and fans.
