SOCPSY 1Z03 Study Guide - Final Guide: Observational Learning, Psych, Group Polarization

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Document Summary

Attitude: a predisposition to respond to a particular object in a generally favorable or unfavorable way. Based on a set of cognitions or knowledge structures associated with the attitude object. How they act on how they feel (behavioral predisposition) Some attitudes are affect based : primarily driven by the evaluative component of the attitude. Some attitudes are cognition based : cognitive components of the attitude taking priority. Attitudes provide simple and efficient means of evaluating objects. Decide if you want to approach or avoid. Protect the person from recognizing certain thoughts that threaten their self image. Acceptance of the credibility of some authority, is termed : primitive. A minor belief is derived from or dependent on a primitive belief. When attitude is linked to more than one set of underlying beliefs (2 or more justifications) its called horizontal. Explains how we seek consistency in 3 element cognitive structures. Concerned with elements and their interrelations from the speakers viewpoint.