PSYCH 2C03 Study Guide - Midterm Guide: Attitude Change, Philip Zimbardo, Binge Drinking

• School: McMaster University
• Department: Psychology
• Course: PSYCH 2C03
• Professor: Jennifer M Ostovich

Document Summary

Scientific study of how a person"s affect, behaviors, cognitions are influenced by the presence (real or not) of other people. Social psychologists study broad range of things: conformity, persuasion, group behavior, prejudice, sexuality, aggression. Importance: things in the course may seem common sense, but there"s more that"s happening (empirically, how it was discovered, etc. ) Impact of research on social psych theory: ex: deconstructive of the frustration-aggression theory (said if you"re frustrated you"re more likely to be aggressivenot right after all) Content, research, impact and application (raic of social psych) Scientific method (theory-data cycle: observation + theory hypothesis + predictions tests / experiment if confirms, adds to theories and observations (a cycle) or if fails to confirm, hypothesis modified. If external validity exists yes, can be applied. Internal validity takes away from your ability to generalize it. High controlled data: lab experiments = highest. High generalizable data: field (observational) studies = highest.