COMMERCE 4SA3 Study Guide - Midterm Guide: World Trade Organization, Domestic Market, Fixed Cost
7 Aug 2020
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Document Summary
Oct 1995, mr. chung yong - president of samsung china (sch) was helping to integrate various business units in china into a single samsung. Prior to the sch, each samsung business unit worked separately. Chung met with the marketing director who was responsible for the marketing strategy for the china market. They were looking on how to market the colour tvs which was the flagship product for china. They were looking at the market segment and product line the sch should target. Should sch focus on the low-end market segment like they have done when getting into the us. China made 18 million tv sets, exported 2 million to europe, north america, africa and. Demand: china tv market was the second largest behind the us and third after nafta and eu in unit sales. Supplying firms came from japan, netherlands, france and germany. Japan was competition for the high end market (sony and matsushita) High brand recognition from high end consumers.
