COMMERCE 2MA3 Study Guide - Final Guide: Value Engineering, Offshoring, Remanufacturing
11 Feb 2015
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Business to business (b2b) marketing organizational sales and purchases of goods and services to support production of other products, to facilitate daily company operations, or for resale. Basically when a particular business tries to sell goods and services to another business. Components: commercial market individuals and firms that acquire products to support, directly or indirectly, production of other goods and services. Includes companies that buys stuff from other industries and modify/change it to sell to other consumers. Includes manufacturers, farmers, members or resource-producing industries, and providers of such services, like transportation financing, real estate etc. Sobeys buys flour and physically uses it in the production of bread food in their bakery. Trade industries organizations, such as retailers or wholesales that purchase for resale. Are mainly finished goods that the buyers sell to final consumers: resellers may buy a good, but repackage before selling complete product, buy stuff just to resell is not re-modified at all.
