COMMERCE 2MA3 Study Guide - Midterm Guide: Canadian Red Cross, Market Environment, Kfc
17 Jan 2014
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Jhe 376 section 1 on october 18th 5:30-6:30pm. Chapter 1: creating value and utility utility is a want satisfying power of a good or service, definition of marketing an organizational function and a set of processes of: Creating, communication and delivering value to customers; Managing customer relationships in ways that benefit the organization and its stakeholders: types of utility, 4 utilities: Conversion of raw materials and components into finished goods or services. Example; with some plastic, metal and glass, nikon creates a digital camera and samsung creates a laptop. Availability of goods and services when consumers want them. Example; cavities today i am in pain from a cavity, and therefore i need to the goods or services today and not later to fix it. locations. Example; mcdonalds, i am hungry and therefore i will get mcdonalds because its right there when i"m hungry. services from marketer to buyer.
