COMMERCE 1BA3 Study Guide - Final Guide: Decision-Making, Eliab, Shammah
13 Apr 2017
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Document Summary
Chapter 8: social influence, socialization, and organizational culture. In many social settings, and especially in groups, people are highly dependent on others: this dependence sets the stage for influence to occur. Information dependence: reliance on others for information about how to think, feel, and act: the process through which this occurs is explained by social information processing theory. According to social information processing theory, organizational members use information from others to interpret events and develop expectations about appropriate and acceptable attitudes and behaviours. Effect dependence: reliance on others due to their capacity to provide rewards and punishment: involves two complementary processes. The group frequently has a vested interest in how individual members think and act because such matters can affect the goal attainment of the group. Consequences of information and effect dependence is the tendency for group members to conform to the social norms that have been established.
