COLLAB 2N03 Study Guide - Final Guide: Risk Neutral, Confirmation Bias, Norm (Social)

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11 Feb 2015
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Decision making: the process of developing a commitment to some course of action. Involves making a choice among several alternatives, is a process of problem solving (a problem exists when a gap is perceived btw some existing state and the desired state) involves a commitment of resources. Identify problem: search for relevant information, develop alternative solutions to the problem, evaluate alternative solutions, choose best solution. Implement chosen solution: monitor and evaluate chosen solution. Perfect rationality: completely informed, perfectly logical, oriented toward economic gain, economic person: only one criterion for decision making; economic gain perfect rational characteristics don"t exist in real decision makers. Information search: info can be slow and costly, decision makers can have too much or too little, too little: cognitive biases contribute; using info most readily available, being overconfident. Risk neutral: solution evaluation: may encounter these problems, justification: may devote his or her energy to justify a faulty decision. People are overconfident about the adequacy of their decisions.

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