CMST 1A03 Study Guide - Eid Al-Fitr, Not Fair, Correlation Does Not Imply Causation

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Karen Mc Garry

Document Summary

Cool bodies: tv ad talk by marie gillespie. Ethnicity (as a form of cultural difference) shapes and is shaped by material and symbolic consumption practices and assumptions. For the punjabi youth in southall, uk consuming an ad involves buying into an image, identity, fantasy, feeling or myth. Tv advertisements function as myths and metaphors, providing people with samples of values and ways of how people should live their lives. Viewers have to order make symbolic associations to understand television advertisements. Clothes and style are symbols and part of the social and symbolic construction of self. When choosing how to convey yourself to the public you are making a conscious public statement. Being cool is a matter of detachment from specifically local, territorially-based styles. Ethnicity is shaped by material possesions aswell as assumptions from these consumption habits; many different cultures hold different things of importance. Mostly relating to western culture, how many advertisements are targeted towards western products.