CMST 1A03 Quiz: Chapter 5 Communication
11 Feb 2019
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Chapter 5 communication: media seek audiences to inform, enlighten, entertain, and sell to advertisers or pay a fee for the receipt of content. The social background or history of the audience member: audience interpretations of media content are derived from the following factors, her/his current state of mind. The social situation, or context, within which the media consumption is taking place. The point of analyzing media audience relations, however, is not to predict audience behavior but to understand it. Six academic approaches to the audience shifting audience perspectives. With printing, the act of communication between the originator of a message and it recipient became increasingly mediated. The mass audience was widely dispersed and it members were unknown to each other or to whoever brought the audience into existence, lacking self-awareness or self-identity and was incapable of acting together in an organized way to secure objectives.
